In 2013, Genlin visited his ancestral hometown Guizhou, only to discover a huge banner advertising “Huajiang Dog Meat” on a three-story building. Confused, he was told that it was one of the three Guizhou cuisines. He was shocked as he had treated dogs as friends from the beginning. How could you eat friends?

To seek the truth, Genlin began his investigation on dog meat, and concluded that people who eat dog meat did exist in Asian countries, and the population is about 20% of China, 60% of Korea and 80% of Vietnam. Over 30 million dogs are slaughtered annually. Among those, 70% are stolen pets. Eating dog meat is not a cultural habit, but the result of scamming, stealing and moral degradation.

This phenomenon has always existed in Asia, but very few people outside of Asia are aware of the dog meat situation. Genlin conducted a sample survey interviewing 150 American people. As a result, none believed some people in Asia eat dog meat. To reveal the truth of dog meat consumption in Asia, he collected rare evidence in various countries by filming and producing the documentary Eating Happiness, raising global awareness through real footages. “Explicit legislation against dog and cat meat consumption” is the ultimate weapon to eliminate the eating of dogs and cats.

During production, he had been looking for organizations dedicated to pushing forward legislation against dog meat consumption. He spent a year looking for one that held a clear stand and strong beliefs to no avail. One day he asked Winnie, one of his trust agent close to him,  to enlighten him. She said, “I believe you are the only one who is so determined to solve the dog meat issue in the whole world. Why don’t you establish your own organization to promote legislation?” Her words opened a whole new perspective for him. He realized he must contribute his own faith, wisdom, time and resources to achieve his goal. At that moment, he left his leisurely retired life, and established World Dog Alliance dedicated to one goal, “explicit legislation against dog meat consumption”.